Across the U.S., a subtle shift is unfolding in the way young adults start their day. Instead of launching into early Zoom meetings or squeezing in pre-dawn workouts, many are embracing what’s being called the “soft morning” routine—slow, gentle starts that prioritize presence over productivity.
The trend has grown rapidly on social media platforms like TikTok and Instagram, where morning montages of oat milk lattes, 10-minute journaling, quiet candle-lit yoga, and screen-free time are tagged with #SoftMornings. Unlike the hustle-heavy routines popularized in the late 2010s, these new rituals don’t aim to “win the day.” Instead, they encourage people to ease into their day emotionally and mentally, with calm music, low lighting, and personal rituals that feel nurturing.
For 27-year-old Anya Martinez in Portland, Oregon, soft mornings became essential during remote work burnout. “I used to wake up and immediately check my phone or my inbox. Now I stretch, make tea, and sit on the porch in silence,” she says. “It’s changed how I move through the rest of the day.”
Mental health professionals say this change reflects a broader cultural reckoning with overwork and constant digital stimulation. A 2024 study by the American Psychological Association found that 62% of Gen Z workers feel overwhelmed before 9 a.m. Soft morning routines, even if they last just 20 minutes, can help regulate cortisol levels and improve focus throughout the day.
Wellness brands have taken notice. Companies like Flamingo Estate and The Qi have launched curated “morning calm” kits, featuring herbal teas, incense, and meditation guides. Meanwhile, playlists labeled “soft morning vibes” are dominating Spotify’s wellness charts.
Critics argue that soft mornings are a privilege for those with flexible schedules or remote jobs—but others see them as a conscious rebellion against burnout. In a time where boundaries between work and life feel increasingly blurred, the soft morning is a quiet protest: one that begins with calm, intention, and maybe just a moment of stillness.